Yes, the work SHOULD be judged on content. It's about the image after all. I hear too many photographers moan how a print isn't tack sharp in the corners....big deal! It really isn't about that or focus or development. Those are just to help the image along, but a perfectly developed and in focus shot of two people's back of their heads on a smoke break is not worth much. Only the photographer can judge whether a shot works or not. The rest is just other people's opinions.