Quote Originally Posted by momus View Post
Yes, the work SHOULD be judged on content. It's about the image after all. ...
It's also possible to mount a case that the physical structure of a photograph, not just the content, carries significant meaning. If the medium is discounted all the connotations that the medium bears about its relationship to subject matter are lost. And all the connections to the physical art process go too.

These non-content signs; tone, surface, colour, processing marks, etc are readable by aware people who use them to enrich their viewing experience. In effect they enhance picture-looking by mentally retracing the creative and effortful journey of the original picture-maker.

But yes, casual picture viewing by people without this deeper knowledge, or with different priorities, usually boils down to merely identifying content: a picture is just a picture is just a picture.