I hope the makeup artists are asking for more money.
Or at least personally - lacking a makeup artist - I've spent more time dealing with blemishes and other minor flaws than I do shooting at times. I imagine anyone involved in getting it right in camera is going to be more in demand if this idea starts spreading. I have my doubts about consumers caring though.
What about this 'HD' make-up you can get? And what does it even mean? It's like that glasses advert where the northern woman says "it's laark a-can see in aitch dee" - in which case I think she needs to go back to the opticians.
'Cows are very fond of being photographed, and, unlike architecture, don't move.' - Oscar Wilde