Granted, a lot of skin-retouch these days is horrible, you just need to look at the photo of the day on to understand that.
They even have ready-made "pores" to be placed on skin, after it has been smoothed out, looks terrible, seems to be very popular.

I limit myself to removing blemishes and evening out skin tone (as very few has those nice gradients in the skin without a proper MUA-job anyway).
Ends up very natural, even at 350% zoom, you really can't tell that it has been doctored much.

- And the models seems to be pleased so....