Chicago makes sense logistically, if not for weather for employees. Close to the midwest and closer to either coast than the opposite coast would be. West is great for you west coasters, more shipping for us folks east, and vice versa. I think if I were setting up a mail order business with flexibility to choose location I'd look for something mid-continent too. (Ok, personally, it would be cheaper, smaller town, and MUCH warmer than Chicago, but I think Atlanta is too damned cold in the winter. The fact it's too damned hot in the summer doesn't really make up for it...)