Quote Originally Posted by Helinophoto View Post
Well, here in Norway, the population is generally pretty healthy (although both sexes are getting fatter these days).

The problem over here, is that normal, slender and perfectly normal girls, want to have sixpacks.
When a person has a visible sixpack (Madonna's body), they have a fat percentage which is about 5%, while the norm is somewhere between 20-30 for women and 15 and 20 for men, AFAIK.

- Such a low fat percentage can, among other things, be linked to a high risk of Osteoporosis (brittle bone disease) when females pass the menopause.

(Here's a typical chart) http://www.builtlean.com/2010/08/03/...centage-chart/ )

There are skinny people and people who have a low-fat percentage, but this isn't really the norm.
If they plan to use normal people (average fat percentage) with no shopping, I would have no problem with the idea, but if they just start using people which isn't really representative, then IMO the idea of "no shopping" could do more harm than good.
I am a little bit of a weightlifter and the average mans body fat is around 15%. The average for women is around 20%. Most people begin to see visible abdomenal muscles when they are around 10% (men) and 15% for women. But that has a lot to do with ones muscle genetics in the first place. I know I don't have those chunky ab muscles so I need to get below 10% in order to see that.

Some are "thin" but have such little muscle mass that they are able to carry around ~20% body fat without appearing fat with clothes on. Again, it all has to do with lean muscle mass.

5% body fat is absolutely miserable from what I hear and is not sustainable for more than a couple weeks. Even for men, 5% body fat is insanely lean.