I like etsy, but they have nowhere near the market of ebait, which has a virtual monopoly going, along w/ another monopoly in their payment services. jnanian has the right idea. At least that's how it works w/ other works of art like painting and prints. One hopefully gets a few collectors,fans,followers, what ever you want to call them, from gallery shows, and these people tend to buy the works on a regular basis. Then one attempts to show in other galleries, where there's a few people that do the same thing, etc.