Both fascinating and poignant that in the end the interview devolves back to the same question for Kodak that always ends up getting asked,

"Can we have our Kodachrome back?"

It's not that the answer is ever going to change. No, it's just fascinating that the question continues to be asked. And poignant because I don't think EK ever really, really understood in depth what it had created in Kodachrome. Sure, they knew it was a highly profitable (at the time) product line. A technological and engineering (at the time) tour de force. An ongoing (at the time) cash cow. But still and all...

I don't think they ever really fully grasped the culturally iconic nature of the stuff. The collective emotions behind all of those family portraits. And town portraits. And factory portraits. And WWII portraits. And all of the other billions of portaits that over the generations, collectively, became a powerful de facto national portrait of America.

It's the vestigial remnants of that iconic nature that result in the question continuing to be asked. Even at this late, late date. And interesting to note is that he still beat around the bush and couldn't bring himself to give the necessary straight answer.

Which is simply "No."