Seems a little hypocritical doesn't it? now admittedly my favorite film company is Ilford. Their product line is stellar. Fuji has a small line really in B&W it's just Acros100... The neopan400 is gone! But nobody got angry at Fuji for killing it they simply lamented the film's passing, stop hating and Kodak, and just support it. I have a feeling this new company will actually turn it around, and as long as we continue to support it at least not bashing it, then I think that there's a good chance it will be around for a long time.