This level of brutally-honest, in-depth, customer-originated product intelligence, regardless of its conclusions, is freaking priceless.
It doesn't matter which film company you may represent or be rooting for, this and all similar free customer feedback from anywhere else online should be required reading for all of those company's marketing departments. But in order to extract meaningful value from this, you have to be able to compartmentalize and set aside your initial knee-jerk reactions.
React emotionally, and crucial insights will sail over your heads. React analytically, and this is information that you can really do something with. It's industry-related actionable intelligence in the most classic sense of the term.
If you are Kodak Alaris and are looking to expand your current customer base, take a hard analytical second look at those final two sentences...