For the record my daughter uses Kodak's consumer films, and when I shoot color negative, it's usually in my 620 camera, which gets fed Ektar and Portra. 35mm Color slide (which is what I usually shoot) is Fuji Provia 100F (which pushes nicely to 320), or Velvia 100, though I did run a roll of Velvia 50 through most recently for fall colors. B&W is either HP5+ or Rollei IR400S.

I guess you could say I support all of the Big Three manufacturers of film.