All the Velveeta family were highly saturated and contrasty compared to the mid-range Provia products. It might simply be the case that super saturation is a task taken over more and more by Fauxtoshopping. ... not really the same, but in terms of potential abuse, now the more popular
option. But if a lot of a product is still around, it's either very popular or someone overbought it in the first place, possibly on purpose before a
price increase.