I agree totally with the OP. Too much money...
Using http://johndudak.com/photographers/sp.php to work out the details that were given in the shot a shutter speed of at least 1/11364th would have had to have been used to 'catch' the jet in focus enough so there's a 0.01mm blur when printed.
Using the profoto lights he's using, according to what I could find, they have a t1 time of 1/12,000 of a second. I didn't see how many profotos he ended up with but at 2400w/s per unit that is a hell of a lot of light power.
Sure its an impressive show off promo for Profoto and Hassleblad but I'm left cold as to the final image.