Quote Originally Posted by StoneNYC View Post
Oh that's strange, on the American version it specifically says that it's a color negative film and that they've duplicated the look of color infrared but they've done this by changing the response to the different dye couplers so that for example green turns out to look purple, but it's only a trick of the chemistry, not that it's actually picking up infrared light.
Here they're open about it:

http://www.lomography.com/about/faq/...ome-purple-101

But I think this is the original announcement, and the wording is weasely and tries to suggest that this is a film like Aerochrome without quite saying so.

http://www.lomography.com/magazine/n...ochrome-purple