Couldn't watch the whole thing, but I applaud them for making it. Yeah, it has that kind of "film is a lifestyle, maaan" college drop out vibe, but still of value.
The reason you won't see the same kind of video with established art/commercial photographers is there's a tendency for them to appear like adverts. And I can imagine the big guys have to protect their credibility with their audiences.
Popular art photographers like Todd Hido, who shoot solely Portra, and may even have some kind of relationship with the company, admittedly, have the biggest marketing power. You have to wonder why Kodak doesn't at least try to work with this in some subtle way.