Well, Leica sells 35mm digital and film cameras, plus a medium format-ish digital system, so they really can now claim to have products spanning the full range.
I expect they'll be pushing for more automation and electronic coupling to sell in smaller view cameras. Think 645-ish sensors (that being what's in mass manufacture right now) in a system with bellows, coupled sinar shutter and shorter focal lengths more appropriate to the MF sensor than 4x5+. Think commercial/stock shoots, etc, maybe rich people doing landscapes.
Sure Leica are expensive (they're a Hermes brand, right?), but it's not like Sinar was cheap.
Hell, maybe they'll be the first to market with a commercial non-scanning LF digital product. I doubt it though.