If I had to 'think' so much like that instead of 'see' so much my feet would never leave the ground. It would kill the soul of my work.
This is just my opinion, though, and my style/philosophy of working isn't for everyone. I just see so many people become crippled by getting so hung up in the mathematical/technological side of things they forget 'how' to see.
I do think though, it (the article) does bring up a very pertinent discussion.