Well, let's put it this way, as far as I know... The box count needed by kodak has always been 300 boxes ordered for a run, so even though the price changed, I'm under the impression the box count stayed the same, and so some ordered 5 and 10 boxes but I think most ordered 1 or 2 boxes. So it's not quite 300 individual photographers but in total 300 boxes ordered, still shows a big commitment from those that appreciate this film.