Kodak Alaris article in Amateur Photographer...
For those who missed it (i.e. anyone not in Britain mostly), there was a short news article in the Amateur Photographer of 18th January entitled 'Kodak on mission to double printing'. It was based on a briefing given by Lee Palmer (European general manager for personalised imaging) in London last month. The article says that a recent survey suggested that only 2% of images are ever printed, and Kodak Alaris want to double that to 4% to boost colour paper sales, the paper being made in Harrow, England. They propose to do this via smartphone apps and tablet computer apps to allow direct upload of digital images. The article also states that professional film sales increased by 15% last year but that overall sales, including consumer film, were down by 30%. It doesn't separate out how much just consumer film sales were down.
I think it's an interesting, if brief, article. Kodak Alaris seem to be on a mission and at least have some idea where to go, and that fact that Pro film sales are up is very interesting. Let's hope it works out for them.
Last edited by xtolsniffer; 01-23-2014 at 03:11 AM. Click to view previous post history.