Well, no it isn't. Like the term or not, it refers to the rendering of out of focus areas. Different lenses and lens designs DO render out of focus areas differently. You could say "they render out of focus areas differently" or "I don't [or do] like the way this lens renders out of focus areas" but it's a shortcut to say "they have different bokeh" or "I don't [or do] like the bokeh of this lens."
Originally Posted by Poisson Du Jour
Annoying or not, it's not bullshit.