They had no more leverage. Their time was run out and everyone understood this was a desperation move on Kodak's part to rescue the company. Just stand back and wait. Kodak HAD to sell. No one else HAD to buy.
That's the key.
A patent is, by definition, a wasting asset. In a lot of ways, its only as good as the financial strength behind it.
I shoot digital when I have to (most of those shots end up here) and film (occasionally one of those shots ends up here) when I want to.