Or will it just be less risky and more market appropriate at that time to send out a press release stating that, while they would love to continue selling Kodak film, sadly and for reasons beyond their control their supplier has stopped making it. And in a good faith effort to help out their remaining film customers, they will continue by offering replacement black-and-white films from Adox and Harman/llford, and color from Film Ferrania. Just like everyone else.
As alluded to in earlier posts, EK is no longer a film—or even a photography—business. The new CEO mentioned in his interview that the Kodak board has primarily tasked him with growing their new business. He isn't going to do that by sitting down at his first staff meeting and saying "Let's introduce more film products into that declining market space." They no longer market and sell film to consumers. They're a business-to-business packaging printing company now. One that has only a final large legacy film order to service.