It took Kodak over a century of sustained effort and world-class photographic excellence to reach a point where the common public perception was,

"Kodak = The Finest in Photographic Film"

and it will probably take at least that long to undo that perception and replace it with,

"Kodak = Cheap Blister-Pack Cardboard Hanging Packages"

or whatever it is they are doing now. That new CEO does indeed have his work cut out for him.