Actually, it does signify something, to me anyway. It signifies excellent optics. Kodak used that designation on only it's best lenses, and I have never been disappointed with any piece of glass that said Ektar on it. I understand it isn't a particular design like Heliar or Tessar.

Yep Mike, the Ektra camera will not be a recent purchase of mine, although I don't doubt that it would make great images. Looks like it will have to be the Signet 35 then. They're dirt cheap too. I'm afraid it will be too small for my hands, but may as well buy one and see.