Quote Originally Posted by swhiser View Post
That would be a misreading.

-Sam Hiser

project CEO
new55project.com
Indeed. From the kickstarter faq:

Assuming this campaign is successful, will the cost per sheet reduce once you are set up to sell independently?

The money pledged from Backers in this Kickstarter campaign is going primarily to manufacturing capacity. After a successful campaign, our goal would be to get the market price of New55 FILM down as far as component costs permit. Our goal is as low as $6 per sheet. (Scale economies can potentially improve things from there.)
So they need enough people willing to pay $15/sheet to get them going, then the ongoing cost will be ~$6/sheet. I've backed it. I really hope enough others do too but if not then it is what it is.