I just remain of the opinion that there is a massive disconnect here when it comes to scale of operations and expectations. This guy talks about being a "billion dollar" company? Please. I think realistically the future of film manufacturing will involve companies who would consider $5 million in wholesale revenue to be a very good year. I think that is the scale film people need to be planning on.
Keep in mind that the revenues of halide materials are still huge in absolute figures. You are totally off with your figure for the moment.