It's all a matter of money. Companies exist not to satisfy customer needs, but to make money (that's top lie number one).
Analog photo is under heavy competition of digital, mostly among color users.
Now, let's look at analog market:
- Mostly color, used with P&S and single use cameras.
- Some B&W 35mm.
- Less B&W MF.
- A bit of B&W LF.
Now, you are Mr. Big Brass, your yearly bonus (and those nice vacations/new SUV/etc) depends on reducing costs.
Where would you focus?
And, BTW, the list above is the order things will disapear in the future.