I've noted that Showcase, the big bricks and mortar store here in Atlanta, has a sizable display of "hipster" cameras and film right out in the open. What most of us would call "serious" film is behind the counter, and expensive. By contrast, Wings camera, bricks and mortar and over 100 years old, caters to students and film folks and sells what I would call mainstream film, paper, chemicals, and a fine assortment of used gear, from 35mm to an 8 x 10 view camera I saw there the other day.