i got an email back from urban outfitter's parent company
which said that ... a reason why the lomo is not very prominent in stores is because it is from 2013 ...
that might mean their stores change their promotions every year and in 2013 one of their promotions
was the lomo, and this year its something else ... from my experience working in retail, the stores change their "look at me" stuff
every few months so my poor guess is UO doesn't have them prominently displayed in the stores
but if you go to the store and ask " hey, where are the cameras?!" they will send you to the website to buy one
since they ARE there ... a keyword away.