Aggie, any sane person would think like you, but that is not what the wonder MBA's think. I wonder what they teach them in school now a days?
Ever since I got involved in photography I have seen Kodak make mistake after mistake, their stock every year is lower and these geniuses cant seem to see the writing on the wall...for some reason they just cant seem to pick a direction and stick to it. Look at Ilford, they decided to make paper for printers, and seem to be doing very well, they dont do printers, digital cameras, inks or any other stuff, they are doing one thing and doing it well.
Ah well, who cares? when Kodak goes under I will switch from 400 tmy to efke or bergger...at least those people seem to want to do what they are doing....