Hasn't Kodak being doing this since about 1982! I remember somebody mentioning Kodak more or less killed thier film R&D department off then. Firing all the film people and replacing them with people who would be digital. This was the early 80s.
Oh and the guy the new guy is replacing. Wasn't he a digital guy brought in a year or two ago?
They are also again claiming digital camera sales will pass film cameras. You know one year they'll be right but it'll be a long time until the number of digital cameras in use pass the number of film cameras in use.