One problem for CEOs is trying to predict future direction of consumer demand. Bill Gates believes images will be totally digital from conception to display - paper including prints on walls will be like cave drawings a thing of the past. Part of that consumer demand is how tolerant we/they will be for image quality. Kodak continues to bet that a snapshot will be acceptable level as part of our mass cultural slide to mediocrity. The media - TV, internet, etc.. - only helps that slide. Our continued espousal of value of a 'fine print' may be futile; or, who knows, it may not?