I'm not sure what the future holds for Kodak but it seems like they are having an identity crisis of somekind. They had a niche, and now they are phasing out that niche and going into a market that's totally over saturated. With digital everyone is in the imaging game now. You have phone companies making digicams, watch comapnies making them, and companies who were strictly involved with pc components making them. The product lines are so similar that soon "brand" name will no longer be a concern. Kodak used to rely on that "brand" name and now they are moving from Queen ant to mere drone. They seem to be doing ok so far, but burning a lot of bridges to get there. Will it pay off? I don't know...