Don't underestimate the marketing value of those sample photos on the package of every pack or box of Ilford paper. An aspiring photographer can look at those photos and think, "Yeh, maybe I could do that."

Plus the white packaging helps the sample photos resemble matted prints, if you can ignore the lettering.

Not much on Big Yellow's packets and boxes to inspire newbies and intermediate photographers. And as Kodak continues to leave their traditional fan base behind what else have they got?