Add to that some of the neat things that Ilford does.

For example, I got some MGRC in a 25 pack, and it came with two free rolls of 3200. I love this film personally, so that was an incentive for me to try out this paper. And the MGIV comes with an extra 15 sheets now. An nice incentive for someone like me who is looking to play around in the darkroom and will be going through a LOT of paper.