When I go out to shoot with my Hasselblad the comments are usually either
"Must be a very old camera" (and they don't believe its a year and half old)
"Looks very professional indeed" (considering I don't)
but once in a blue moon I get very surprised and excited when somebody exclaims
"Is that a Hasselblad? It is!" (like that guy on my last visit at Madrid's Reina Sofia museum)