You have really nailed it... Kodak was always a consumer business... right from the beginning. However, the market changed. Somebody made a comment that film was the only part of Kodak that was making a profit... That comment is very misleading.... Kodak's Consumer Business is the area of their business that drives profitability, but that business is in decline. The Professional Products division (i.e. the part of the company that sells Our stuff) has never been a revenue driver for Kodak; In fact, Professional revenues are just under 15% of Sales and at very low margins because the old products are so expensive to make... That's why they shut down the old line that made TRI-X and Plus-X... It's always been the consumer business that's kept Kodak afloat.... Because they were slow to go digital, their financial strength was completely compromised. The bottom line is that consumers don't want film. They want digital, and there is not enough of folks like us to keep Kodak going. That's why all of these old analog products become expensive to make and that's why Kodak is getting out of the business. The fact that they haven't done it immediately is, to some extent, demonstrative of their loyalty. So guys let's understand business and get the facts straight... As someone said, there will be life after Kodak. But, if there are products that they still have that meets your needs, I would suggest that you place a bulk order. In my case I purchased more than 200 rolls of the old tri-x. I am probably going to buy a case of HC110... I will enjoy using those products long after they are discontinued.. Kodak is doing today what it has done since its inception in the 1800s. The products are different, but the corporate philosophy is the same.