I don't know how much they're cutting the price. The 11x14 fibre looks to be more expensive then what I'd pay here in Canada for the Agfa labeled stuff. The 8x10 is a little cheaper then what I'd pay here but not much. It's cheaper then what Freestyle is selling the Agfa labelled stuff.
I'm assuming Freestyle is taking all the risks. They can't return something labelled Freestyle. They will have to buy the whole production run.