"As John mentioned, make sure you know the market in your particular area, this can vary based on location even within a single city, I always try to get the high and low range of what the type of work I am doing is going for, then price myself somewhere on the high middle range, based on my experiance and what I have done and can show the client in the particular field we are doing the shoot in.

Dave"

Thank you all for your advice! i really apreciate you taking your time to respond...

i wanted to inquire something about what you wrote david, quoted above. what constitutes experience in your understanding... how confident you personally think you are? or how many paid jobs you have done in that particular area of photography? for example, i am fantastic night time shots, but i have never dont a mural before...