The contrast that can be obtained by a Carl Ziess lens is unequaled. I have a hassy and a few lenses, the box is no big deal and the lenses actually are not that sharp, I have compared them to some of my LF lenses, putting neg to neg ....and the LF negs were always sharper, but I tell you, once you print the MF neg it is wonderful ! there is something about the CS lenses that make the print jump at you. If Fuji is making the lenses for the new 645, then Hasselblad has joined the rest of the world in lending its name for the sake of profit. Hopefully the new camera can be up to the name hasselblad.