"short attention spans and marketing hype"
Flip through a digital photography magazine, and nearing the end you're likely to feel your current gear is completely inadequate. Then you'll feel guilty for not going digital so that your photography can reach it's true potential. At the final page your credit card is ordering a plethora of digital peripherals, and your old gear is posted on ebay. I’ve yet to see marketing as brilliant as the digital photo industry..
Fortunately Jedi mind tricks do not work on me, muuhaaa haaa… :P