Certainly build. Film and paper will be around for a while yet.
The Ilford puppy is showing signs of asking for assisted tail wagging. Since the management buyout it has been asking what people actually want (such as ULF size film, 220 roll film restocked - Postcard paper, etc). Of course, only time will tell if the tail will be successfully wagging away, but at least they are asking.
In addition, Bergger have responded positively to the question of supplying unsensitized paper as described in another thread. It could be that as the market shrinks, those still in the market will become more responsive to customer needs.