Well... two reasons. The first is that I like the square format (and I don't like cropping so I wouldn't want to crop from a rectangle to a square), but the main reason is just that I like medium format. I love shooting with a waist level finder and I also love having the controls on the lens (my Bronica S2A didn't have that). That's it really.... I just like it more, and I was willing to spend the money on it (which made me broke of course... but what college student isn't?)Originally Posted by Dan Fromm
Other big reason is the detail; you still see an improvement even at such a small size. Well... at least I do.