I was in my hasselblad dealer today, bought a nice view magnifier and had a problem sorted for me.

Seems the H series have been selling more than the V this year by a factor of 4 or 5 for them, you cant blame hasselblad for putting their money on the best seller when their survival is on the line.

Keeping the prestige of the brand up takes second place to survival IMHO. The used market is very stong, every make and model in mint condition is available. These cameras if serviced and looked after will last a lifetime. Just enjoy your camera and forget the new ones.

I'm actually glad they are 645 because I dont want one, and you know at their price, its just as well I dont like 'em.

BTW I'm more upset at hearing their new calendar doesnt feature any square images