Well, why not go out and take some pictures with a Canon 1Ds, since I'm sure it's not too hard to find someone who claims that 11 Mpix is as good as large format, and market them as "Digital Large Format Prints"? Even better, why not use one of the high-end digital backs for medium format and call it "Digital Ultra Large Format photography," since they produce larger files than the 1Ds, which produces larger files than the 10D, which produces larger files than many consumer digital cameras. Would Clyde Butcher find this to be a deceptive practice that devalues his product? I don't see why, as long as it is specified that these are "Digital" Large Format photographs.