Oh, they're way ahead of the game on that. I've seen a procedure in Photoshop that will render the dark tones of the negative image as light and light tones of the same as dark, such as persons and objects appear in nature.
Here's a great ad for the Voigtlander Superb TLR circa 1933, making the case for the superiority of the TLR over the SLR for sport photography because it eliminates the lag time between "'pressing the button' and the actual exposure.... if, for example, you have a racing car in the finder when you press the button, you will be disappointed to find that you have only the end of its tail in the picture!":
I predict the invention of the digital TLR to solve the shutter lag problem in the digital world as well!