Maybe I'm a crappy silver printer. But it usually takes me about 4-5 sheets of paper to get it close to right with dodging, burning and whatnot. It is not uncommon for my first platinum print to be by final. Admittedly, I have been doing this almost exclusively for about the last year or so, but I do think that platinum requires a lot less dodging and burning to get a print that 'glows'. When you factor all my silver failures into the equation, I think it is about a wash for me.
And yes, in answer to the other question, that is the same Rives company that's been around since god was a kid.