From a Kodak Research and Development Press Release:

"People still spend their hard-earned money to go to the movies because the experience is so great - the sound, the story come to life, and big, vivid pictures. Movies just look great. Even the big-screen televisions costing thousands of dollars don't give the same look as the big-screen theater. Now the movies, along with television programs and commercials originated on a new film from Kodak, can look even better.
Kodak scientists and engineers teamed to develop the new Kodak Vision2 500T color negative 5218 film, a breakthrough in motion imaging technology. Their Vision2 film design combines major technological innovations with innovative design to provide a new type of paint for the cinematographers' palettes and a better starting place for both optical and digital post-production."