Hey Murray,
I think that John has a great idea for you. Make books. One of a kind artist books are a genre that you might examine. How about desk top publishing your photos into books?
It's a crisis for every artist when the image in their mind does not match the image that they have produced. Have you ever made a photo that is 100%?
I would estimate that 99.9% percent of my work never sees a frame or a wall. They live in empty paper boxes. I've never really made any photos for any reason other than I enjoy making them. Let others see your work in whatever context they choose. Enjoy the trip because you will never really get to the destination. That is a positive statement.