And, since from some reports I have read, their digital products are not doing very well, they have nowhere else to go right now anyway.
Said tongue in cheek with a bit of truth to garnish it with.
Now all they have to do is get some good professional motion picture products out there. Hollywood does not seem to like their offerings very much.
I wish Kodak could act like Fuji in this regard. A full truth here! Makes EK look really bad.